Privacy policy.

Effective Date: 5/30/2025

At Vital Pure Water, LLC (“Vital Pure,” “we,” “our,” or “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, www.vitalpurewater.com (the “Site”), and when you interact with our services.

By using our Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following types of information:

a. Personal Information You Provide

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information (processed securely through third-party services)

  • Account login details (if applicable)

  • Any other information you voluntarily submit (e.g., through contact forms or surveys)

b. Information Collected Automatically

When you visit our Site, we may automatically collect information such as:

  • IP address

  • Browser type and version

  • Device type

  • Pages visited and time spent

  • Referral source

  • Cookies and tracking data (see Section 6)

2. How We Use Your Information

We may use your information to:

  • Process and fulfill orders

  • Provide customer support

  • Send order confirmations, updates, and marketing emails (you can opt out at any time)

  • Improve our website, products, and customer experience

  • Monitor website traffic and usage patterns

  • Ensure security and detect fraudulent or illegal activity

3. Sharing Your Information

We do not sell your personal information. We may share your data with:

  • Service providers (e.g., payment processors, email marketing tools, shipping companies)

  • Legal authorities, when required to comply with applicable laws or to protect our legal rights

  • Business partners, when necessary to complete transactions you initiate

All third parties are required to maintain the confidentiality of your data and use it only for authorized purposes.

4. How We Protect Your Information

We implement reasonable technical and organizational measures to protect your information from loss, misuse, unauthorized access, disclosure, or alteration. These include:

  • Secure Sockets Layer (SSL) encryption

  • Secure servers and firewalls

  • Regular data audits and employee access controls

However, no method of online transmission or storage is 100% secure. Use of the Site is at your own risk.

5. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

  • Request access to your personal information

  • Request correction or deletion of your data

  • Opt out of marketing communications

  • Request data portability

  • File a complaint with a regulatory authority

To make a request, please email us at [Insert Email].

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences

  • Analyze traffic and usage

  • Improve the functionality and performance of our Site

  • Personalize marketing and retargeting efforts

You can control cookie settings through your browser. However, disabling cookies may limit some functionality of the Site.

🔗 Learn more about cookies from the FTC

7. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. Please review their privacy policies before submitting personal data.

8. Children’s Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have received data from a child without parental consent, we will delete it immediately.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, or as required by law (e.g., tax, accounting, legal obligations).

10. Policy Updates

We may update this Privacy Policy from time to time. All changes will be posted on this page with a revised “Effective Date.” Your continued use of the Site after such changes indicates your acceptance of the new terms.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Vital Pure Water, LLC


(860) 659 - 4447

522 Cottage Grove Rd, Bloomfield, CT 06002

Thank you for trusting Vital Pure Water with your hydration and your privacy.